This is the book that I've just finished.
If you are interested in what makes people buy certain things and how we became a nation of consumers it's a good read. Harry Wallop ( journalist and most recently seen on Superscrimpers) has given consumers various class names, including Asda Mum; Wood Burning Stover; and Portland Privateer. I learned, beside other things, why we have the shops that we do in Aldeburgh -Joules and Jack Wills ( I've not been in either)
I've also found that because we don't holiday abroad and I don't shop in Waitrose, we don't fit in to the Woodburner Stovers even though we have one. In fact we don't fit into any of Mr Wallops catagories at all. He briefly mentions " a small number of consumers who claim, with some legitamacy, to be entirely outside the consumer society - to never shop at a supermarket", but that's not us either.
Which means we are unique!
